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Jeremy Friend - Custom Lettering & Typography
  • About
  • Work
  • Logo Showcase
  • Hire Me
  • Contact

Stella and the Storm

Sunstone Records hired me to design the album cover for Stella and the Storm. They wanted a vintage feel with imagery and lettering to mirror the sound of this music collection. Photography by Ari Woeste.

Trust the Process

Custom lettered letterpress print. Printed by the good folks at Typothecary Letterpress in Lancaster, PA.

Chrome Badge Lettering

Experimentation and study with custom lettering in the style of chromed vintage car badges.

Cinco de Mayo

Fancy Factory

Alessandro of Fancy Factory in Italy asked me to design and develop his new logotype. He wanted a custom script with a little vintage vibe while keeping it clean and simple. Be sure to visit his website (www.fancyfactory.it) for some inspiration in Food, Drink and Travel!

Tijuana Panthers

Backstage Pass

This super fun project happened in conjunction with and teamwork with Jen at Hoot Design Studio. Jen was creating the poster series for Baltimore’s Monument City Brewing’s new live music sessions and brought me onboard to create the logo for the events.

Mates of State

I was commissioned The Casbah in Durham, North Carolina for the married music duo Mates of State. I designed and produced this 3 color screen print in a Pennsylvania Dutch hex sign style to give some of my own heritage to the overall look. This poster was printed in an edition of 50 and was sold out at the show.

Murdock's

I had the pleasure of working with Jesse and the women at Biggest Little Fashion Truck in Reno, Nevada on their new line “Murdock’s”. The new line will focus heavily on custom hats and apparel for Women and Men. The client wanted something a bit vintage looking. The upright brush script style adds a bit of mid-century flair to the finished piece.

Never Feast

The Minks

I had the pleasure and opportunity to help out on a poster design for The Minks, a band out of Nashville, Tennessee. I drew this custom lettering of the band’s name for the poster title treatment.

Loud n' Clear

Luau Hot Coffee Bar

Brand and package design for a new coffee business in Philadelphia. The client has roots and heritage in the Hawaiian Islands and wanted a custom drawn script logotype melded with simplified Hawaiian imagery.

Hi-Res Podcast

Thick as Thieves

Make Bold Moves

The Shins

36 Days of Type

I began working on the 2021 edition of 36 Days of Type and I’ll be adding more work to this page over time. I will also have prints available of the set as well as individual letters. Stay tuned!

The Vector Factory

Monstercat Silk

The good folks at Monstercat reached out to me regarding their new sub-label Monstercat Silk. They wanted to retain some of the DNA of the original Silk wordmark while also adding in that good Monstercat flair. Read more about Monstercat SIlk here.

“INSPIRED BY THE THERAPEUTIC POWER OF MUSIC, MONSTERCAT SILK’S MISSION IS TO SHARE THE MOST EMOTIONAL, INTELLIGENT, AND VISIONARY ELECTRONIC TRACKS. WITH A FOCUS ON INFUSING “EMOTIONS INTO SOUND,” WE RELEASE NEW MUSIC EACH WEEK FROM A DIVERSE RANGE OF ELECTRONIC SUBGENRES, INCLUDING PROGRESSIVE HOUSE, DEEP HOUSE, TRANCE, AND CHILLOUT.”

Farm to Local

Art is Life

Pacifico

Hometown Favorites

This series of custom lettering and type treatments is a set of some of my favorite places in my hometown of Lebanon, PA. I have fond memories of these places and used to frequent them whenever possible. This will be a growing series of work each with a re-imagined lettering and type style. Stay tuned for more!

Cartoon Couple

I had the wonderful pleasure of working with Rajeev over at Cartoon Couple to come up with an energetic, loose and fun script logo. Check out Rajeev’s incredible cartoon work over at www.cartooncouple.com

York Flourished Script

Thiccc

Custom drawn lettering. Originally drawn in pencil and vectorized in Adobe Illustrator.

The National

Ampersand No. 1

Wink

Custom logotype and layout work done for Wink, a project & talent management agency.

The Havana Lounge

More Than Neat

Saint Loren

Vigor & Candor

May the Bridges We Burn

Copper foil letterpress print made by the good folks at Gilah Press + Design in Baltimore, Maryland. 11” x 14” on black stock.

The Capri

The Sommerland Cordials

I had the pleasure of working on this custom logotype for the Sommerland Cordials - a service organizing seasonal and regional White Parties.

The Felice Brothers

The Felice Brothers commissioned me to design and produce a gig poster for their show with Conor Oberst at Maxwell’s in Hoboken, New Jersey. This was a big show as it was the venue’s final show before they closed their doors for good. The poster sold out during the band’s performance and the design was also included in the book Creative Anarchy by Denise Bosler.

Yesterday, Today & Forever

Sage Screenprinting

Sage Screenprinting in Baltimore, Maryland approached me to create a custom lettered logo piece for their printing business. The client wanted a piece that had a vintage, 70’s vibe with lots of juicy curves. I exaggerated the letters to the point that they seem to meld together into a single entity where the counter spaces become very small but also supremely important to identifying each letter.

Tri-State Beverages Logo Study

This logo work is a study in taking an older, obscure logotype and redrawing it to improve the clarity, flow and overall impact and effect. Tri-State was a smaller bottling company out of Baltimore, Maryland in the 1940’s.

Purist Magazine

Little Italy

Better Devils

Better Devils is a custom lettering piece with a backward, left leaning slant which changes the dynamic and feel of the piece overall. The backward slant allows for opportunities usually not afforded with lettering that has a forward, right leaning slant. An example of this is the unusual ligature of the letter ‘R’ in “Better” where the loop sweeps back to cross the two T’s. For balance and continuity/flow, the letter V in “Devils” also has a backward swept upstroke.

Estes - Vintage Logo

This piece is a re-imagined spin on the current logo of the model rocket making company, Estes. Using a custom script with a vintage vibe adds some nostalgia to the visual effect to help bring us memories of our childhood and model rocket building. This piece was a blast. Pun intended.

Ecclesio

Branding and layout work for a new, upscale speakeasy.

The Velveteen Rabbit

Forty Elephants

Lettering Workshop

Custom lettering made for advertising my lettering workshops.

Blue Swan Supper Club

Custom drawn logotype for a brand new supper club which also serves as an exclusive event room. More to come on this project when I can share more.

High Five

Some juicy, custom lettering for your eyeballs! Intended to be a large format peel and stick wall mural.

Heavy Echo

I had the honor of working with Ryan at Sunstone Recordings again for the Heavy Echo album release “Dangerous”. The imagery was created with a large brush and black ink, then photographed and reversed in color tone to produce the effect seen here.

San Francisco - Sinclair

Sinclair is a brand new upright, mid-century typeface/font system currently in development and will be available for purchase and download later this fall. Stay tuned!

Optical Delusion

This project was a super fun set done for Collusion Tapworks in York, PA for their new beer release “Optical Delusion”. Work done in collaboration with The Parliament Arts organization.

Know Your Worth

Custom lettering and design piece intended for other designers as an uplifting reminder that your time and talent have value and should never be undercut or or reduced. Artists and designers should always be paid fairly for their time, expertise and talents. This is a two color screen print on white stock.
11” x 14”

PCAD - Happy New Year

Super Trend

Dutchland - Logotype Study

More to come on this custom logotype development. Stay tuned!

Special Edition

The Killers

Logo & Letter Marks

One Good Woman

Social Stock

I had the fun opportunity to work on a portion of the identity for Social Stock - a new upstart social media company focusing on the importance of your most cherished friendships and experiences and how much they affect the other people around you in your social circles. The client wanted a soft but powerful custom script to keep the humanistic element of the site and users always at the forethought and front of mind.

The tightly connected letters are a subtle nod to our close proximity to each other even when we are physically far apart.

LUUA Design Studio

Anne Stahl , a talented interior designer in the Baltimore area, tapped me to create the logotype for her new studio: LUUA. Anne was looking for a clean and approachable aesthetic with the letter and character set. The 4 letters in “LUUA” were redrawn based on the Avenir typeface with some modifications in letter width, spacing and softening of corners.

Pennsylvania College of Art & Design

This piece is part of a larger set of commissioned work by the Pennsylvania College of Art & Design (PCAD) in Lancaster, Pennsylvania. This lettering serves as the elegant footer on the bottom of every PCAD special citation.

All Are Welcome Here

Very Busy

Some fun, juicy custom lettering intended for peel and stick wall murals.

Layer Cake Skateboards

Custom script lettering logo for Layer Cake, a brand new skateboard company out of Baltimore, Maryland.

Lullabye Brand

Ragamuffins Coffee House

Proud Fitness

I had the privilege of working with Christa Stauch of Proud Fitness on her new logo. Proud Fitness is a new fitness studio and gym in York, Pennsylvania. The client was looking for something that reveals the fun and energy of exercise and body positivity embracing the body’s curves. Be proud of your body and your fitness progess!

R&B Camp Baggage

Ampersand Print

Blue Monday

Russian Collusion

Condor Custom Logo

Liz & Gavin

In a Land Before Time

Carpe Diem

Johnny Cupcakes

Super Trend

Ferretti Bicycles

Union Craft Brewing

Take a Chance - Wall Mural

Finland - Mid Century Script

The Palms

Hello Refuge

These United States

The Golden Hour

West Lex

Zeitgeist Collective

Ohana

The Senator

Pinterest Stories

Dame Williams

Custom logotype design for Dame Williams, a well known DJ in Philadelphia and beyond.

Where's Bae

Los Toros

Custom lettering done for the band Los Toros.

Counting Out Loud

Outcalls - Stay

I had the pleasure of teaming up with Melissa and Britt of Outcalls in Baltimore to create their album cover for their new single “Stay”. The custom lettering is heavily influenced by the typeface Stunt Roman.

Paper Planes Association

Stella and the Storm

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Trust the Process

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Chrome Badge Lettering

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Cinco de Mayo

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Fancy Factory

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Tijuana Panthers

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Backstage Pass

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Mates of State

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Murdock's

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Never Feast

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The Minks

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Loud n' Clear

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Loud N Clear G copy.jpg

Luau Hot Coffee Bar

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Hi-Res Podcast

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Thick as Thieves

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Thick+as+Thieves+-+Black+Letterpress.jpg

Make Bold Moves

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The Shins

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The Shins - Album Art B.jpg

36 Days of Type

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Screen+Shot+2021-04-15+at+11.22.10+PM.jpg

The Vector Factory

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Monstercat Silk

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Monstercat+Silk+-+Final+Lockup-01.jpg

Farm to Local

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Local+Brewing+-+Farm+to+Local+Script+with+Details+White-01.jpg

Art is Life

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Art is Life 2 - Letterpress C.jpg

Pacifico

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Pacifico - Final - Pattern-01.jpg

Hometown Favorites

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Cartoon Couple

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image.jpg

York Flourished Script

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Thiccc

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Thiccc-+Beer+Can.jpg

The National

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Ampersand No. 1

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Wink

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The Havana Lounge

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More Than Neat

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More+Than+Neat+-+Final-01.jpg

Saint Loren

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Vigor & Candor

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May the Bridges We Burn

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The Capri

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The Sommerland Cordials

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The Felice Brothers

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Yesterday, Today & Forever

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image.jpg

Sage Screenprinting

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Tri-State Beverages Logo Study

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Tri-State Bottling - B-01.jpg

Purist Magazine

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Little Italy

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Better Devils

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Better Devils 10-01.jpg

Estes - Vintage Logo

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Ecclesio

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Ecclesio Set B.jpg

The Velveteen Rabbit

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image.jpg

Forty Elephants

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Forty+Elephants+-+Bag+A.jpg

Lettering Workshop

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Blue Swan Supper Club

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Blue Swan Supper Club - Gold Letterpress FINAL.jpg

High Five

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Heavy Echo

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San Francisco - Sinclair

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Optical Delusion

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Know Your Worth

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Jeremy Friend - PCAD Screen Printing Demo BB-01.jpg

PCAD - Happy New Year

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Super Trend

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Dutchland - Logotype Study

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Special Edition

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The Killers

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Logo & Letter Marks

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One Good Woman

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Social Stock

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Jeremy+Friend+-+Social+Stock+A-01.jpg

LUUA Design Studio

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Pennsylvania College of Art & Design

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Very Busy

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Layer Cake Skateboards

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Layer+Cake+Hoodie+-+White.jpg

Lullabye Brand

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Ragamuffins Coffee House

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Ragamuffins Coffee A.jpg

Proud Fitness

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Proud Fitness - Index Crop-01.jpg

R&B Camp Baggage

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Ampersand Print

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Blue Monday

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Russian Collusion

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Russian Collusion - fabric.jpg

Condor Custom Logo

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Liz & Gavin

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DSC_0445.JPG

In a Land Before Time

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Land+Before+Time+-+IG+2.jpg

Carpe Diem

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Johnny Cupcakes

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Johnny Cupcakes - Red Blue-01.jpg

Ferretti Bicycles

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Ferretti Bicycle Scene.jpg

Union Craft Brewing

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Take a Chance - Wall Mural

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Finland - Mid Century Script

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The Palms

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Hello Refuge

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These United States

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The Golden Hour

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West Lex

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West+Lex+Letterpress+Gold+Light.jpg

Zeitgeist Collective

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ZG Wax Seal Detail.jpg

Ohana

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The Senator

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The+Senator.jpg

Pinterest Stories

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Dame Williams

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Where's Bae

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Los Toros

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Counting Out Loud

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Outcalls - Stay

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Outcalls -Stay - Album Single Lighter.jpg

Paper Planes Association

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